Services
Child’s Play focuses on products and services for babies, kids, moms and dads – and consumer technology for men and women of all ages and stages of life. We’ve represented hundreds of clients targeting families or promoting consumer tech. This experience means we’re on top of all the related news and trends – and we know what works.
Media Relations. We know the media that are most important to you; they know and respond to us. Our clients are covered in major print, broadcast and digital media, both locally and nationally.
Events. From intimate blogger parties to tours for iconic costumed characters, Child’s Play creates attention-getting events. We’re also pros at generating interest at trade shows such as Toy Fair, CES, and the ABC Kids Expo, among others.
Social Influencers. As the first agency to work with mom bloggers more than a decade ago, and creators of the Influencer Initiative™ to identify leaders across other social channels, we have relationships with the media that will impact demand for your brand.
Social Media Strategy, Content and Community Management. We keep the conversation going with parents through social media strategy and content customized to clients’ individual goals.
Expert Positioning. Speaking opportunities at major industry events and additional thought leadership approaches make a difference in the perception of your brand and its executives.
Special Services. Child’s Play hosts the first-of-its-kind Kids’ & Family Tech Expo, manages our own LIVE TV Tour, handles award submissions, conducts mom-group sampling and home experiential programs and creates a customized Holiday “Look Book,” among other services.