LAUNCHING A CONNECTED TOY
Launch UK-based Cubetto coding toy in the U.S.
Implement traditional and social media outreach as well as expert positioning and awards programs. For media, focus on parenting, tech and holiday gift guides, as well as cities with a high population of tech industry workers/first adopters. Promote Kickstarter campaign and present Primo at the Child’s Play Communications Kids’ & Family Tech Expo (two years running).
The New York Times, FOX News, Babble, Forbes (2x) Huffington Post (2X), Cool Mom Tech (2x) Popular Science, Red Tricycle, New York magazine, Austin Family, San Diego Family, Manhattan Family, Children’s Technology Review, Techlicious, Boing Boing and more, for more than 600 million impressions.