What If You Had to Pay For Social Media?
No surprise: Blogs, Twitter and Facebook are increasingly popular with moms, as they share experiences and information on all kinds of subjects.
According to a recent Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). And 15.3% maintain their own blog.
Research from SheConnected Multimediafound that one-third (36%) of online U.S. and Canadian women would give up chocolate, their Pradas, or their mother-in-law before they gave up their social networks (OK, that last’s one’s a given…). But interestingly, only half would be willing to pay subscription fees to continue using social media channels.
Would subscription fees change social media? If social media outlets were to charge for basic monthly usage, would individuals using these forums for personal rather than business reasons be willing to pay? Most people sign up for social media sites to…well, be social! Paying to socialize may have a whole different feel. Meanwhile, businesses use social media to make a connection with their audience and pass along information quickly. If people stop visiting those channels, will companies stop using them as well?
Readers, would you still use social media if it cost you money? Where would you draw the line? What would subscription fees mean for companies trying to reach audiences in a more personal way?