We Won — Again!

I am SO excited to share the news: This week alone, Child’s Play Communications has won three more awards, including one for PR Innovation of the Year, for our Team Mom blogger network.


The awards include:

PRSA-NY, Big Apple Award, Winner — Innovation & Technology

Bulldog Reporter, Silver — PR Innovation of the Year

Bulldog Reporter, Bronze — Best Use of the Internet, Consumer 

Stephanie Azzarone receives PRSA-NY Big Apple Award

Stephanie Azzarone receives PRSA-NY Big Apple Award



Team Mom is the agency’s network of mommy bloggers — influential, social-media-savvy women who blog about the agency’s clients on a regular basis. This active network of moms reaches more than 1 million other moms per month.


This week’s awards are in addition to last month’s SABRE Awards Certificate of Excellence — PR Agency Initiative, also for Team Mom.


The PRSA-NY (Public Relations Society of America, New York Chapter) awards program has become the standard of excellence for the New York-area public relations industry. Bulldog Reporter is a leading public relations industry publication. The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by The Holmes Group, a global public relations publishing operation. All of the awards recognize leadership in public relations.


I’m thrilled to receive these prestigious awards and especially pleased that they acknowledge innovative thinking — Child’s Play was the first agency to launch its own network of mom bloggers. My goal for 2009 is to make Child’s Play not only the leader in social media outreach to moms,  but also to creatively expand and integrate digital and traditional PR practices to produce the highest-impact connection between our clients and their target audience.


To all the members of Team Mom — a huge THANK YOU for making this possible!