Twins Are In

Twins are the new trend when it comes to U.S. births. As of 2009, the last figure available, 1 in every 30 babies born here was a twin, compared to 1 in 53 in 1980, according to a recent Centers for Disease Control and Prevention report.

The twin birth rate rose by more than 2% a year, on average, from 1980 through 2004, leveling off briefly that year to less than 1% annually then rising nearly 2% again from 2008 to 2009.

In 2009, twin rates increased in all 50 states, with the most significant jumps in lower New England, New Jersey and Hawaii. In Connecticut, twins now account for nearly 5% of births.

Nationally, 3.3% of all births were twins in 2009, up from 2% in 1980.

The greatest increase in twin rates was for women 40 and older. They are more likely to use fertility treatments and to have two embryos implanted during in vitro fertilization, whereas younger women are more likely to get just one.

About 7% of all births for women 40 and older were twins, compared to 5% of women in their late 30s and 2% of women age 24 or younger.

Rates doubled for whites, rose by half for blacks and by about a third for Hispanics. Historically, black moms have twins most often, but white moms have almost caught up.

Are you a mom of twins? In what way has that influenced your purchasing decisions? Marketers, are any of you focusing on this growing market?