Tips for Pitching Mommy Blogs
I was delighted to share an audioconference panel on marketing to mom bloggers last week with four top blogger moms: Liz Gumbinner of Cool Mom Picks, Liz Thompson of This Full House, Christine Young of From Dates to Diapers and Beyond! and Renee Aka Mekhishom of Cutie Bootie Cakes. The presentation, hosted by Bulldog Reporter’s PR University, was designed to share best practices. Some takeaways from these terrific bloggers:
Understand their time constraints. We all want them to post our news immediately. Remember — they’ve got kids to take care of.
Get to know them before pitching them. Read their blogs and understand what those blogs are about.
Develop relationships. Personal connections with bloggers will help your pitch stand out.
Press releaases. Dont send them. Or if you do send them, don’t expect a blogger to post them verbatim.
Causes. Bloggers are interested in news about how companies give back to the community.
Email pitches. They’re preferred over Twitter or Facebook outreach.
Product samples. Ask before sending. And don’t require them to be sent back.
What they’re looking for right now. Anything eco-friendly.
What to keep in mind. Mom bloggers are not all the same. Some come from marketing backgrounds and better understand how the process works, what terms like embargo mean, and the importance of deadlines. Others don’t.
Any fellow panelists among Mom Market Trends readers — if I’ve left out anything important or if there is anything else you’d like to add, please let me know!