Smartphones: Moms’ Shopping Tool?

To what degree do moms use use their smartphones for shopping?  According to the (debatable) results of a recent survey, when it comes to hitting the mall, a smartphone is a mom’s best friend.

A survey by Greystripe, a mobile ad firm, showed that:

  • The most frequent smartphone use when shopping was to locate the nearest store (about 45%)
  • The next most common usage: to compare prices
  • Only 15% said they actually used their smartphones to make purchases

Given Greystroke’s business, of course, the limited number of respondents and how they were recruited (239, via banner ads), the results have to be taken with a large grain of salt. A SheSpeaks online survey found that only 10% of women have downloaded shopping-related applications to their mobile devices; 62% were not even interested in doing so.

Moms: Do you use your smartphone for shopping? How often and in what way?

Marketers: How are you using smartphones, if at all, to entice moms to shop for your brand?