Moms Go Mobile
If you’re like most moms, you’re glued to your mobile device which you use to do just about everything from texting, e-mailing and reading news, to sharing photos of your kids.
Recent statistics confirm what most of us have known for some time: moms have gone mobile in a big way.
According to a recent Nielsen study, half of all moms participate in social media via mobile devices, compared to 37% of the general population. And we already know that moms are heavily represented in social media: 3 out of 4 American moms visited Facebook in March 2012 and moms are 61% more likely to visit Pinterest than the average American.
Amazingly, one third of moms own a connective device and spend a whopping 6.1 hours per day on average on their smartphones, according to the findings of a recent report by mobile ad network Mojiva (). 51% of these moms even admit to be “addicted” to their smartphones.
With back-to-school season in full swing, moms are turning to their smartphones to help them relieve stress, according to a recent survey.
85% of moms said that “their smartphone definitely eases the back-to-school strain, making this time of year less stressful overall.”
Nearly 9 out of 10 mothers who have smartphones and school-age kids say that having a smartphone has made being a mother easier for them.
Has your smartphone made life easier for you? Does it help you relieve stress?