Mom Blogs Beat Ads

I was delighted to be quoted in last week’s Computerworld blog titled, “Why K”NEX brands loves mommy blogs.” The author talked about how toy companies such as K’NEX Brands value working with mom bloggers. In the article, K’NEX chief marketing officer Barbara Rentschler is quoted as saying “We raise awareness much more with mom blogs than we did with advertising.” In the story, I answered questions about how Child’s Play has created visibility for K’NEX through our Team Mom blogger network. The article looks at some of the current hot topics in the momosphere — payment for posts, pending FTC regulations and more — in a way that I believe was both fair and thorough.

I thought you might find the article informative.  For the full story, visit here.