Holiday Shopping Survey Results

I recently wrote about this year’s holiday shopping forecast, including statistics from the National Retail Federation. In order to get a better sense of how moms are shopping, Child’s Play Communications conducted our own holiday shopping survey.

Of the nearly 300 respondents, 95.7% of them have children between the ages of 0-13. Here are some of our findings:

  • The vast majority (83.5%) of respondents say they prefer to shop online and in-store, while only 6.1% say they prefer to shop only in-store and 15.8% say they prefer to shop only online. In other words, very few respondents only shop in stores.
  • The overwhelming majority (75.5%) of respondents say they plan to spend more than $200 on holiday shopping this year. 12.9% plan to spend between $151-$200. 4.7% say they plan to spend between $101-$150 and 4.3% plan to spend between $51-$100. 2.5% of respondents plan to spend under $50 this holiday season.
  • Most respondents (60.8%) say they will spend about the same this year on holiday shopping, while 18.7% plan to spend more and 20.5% say they will spend less. The vast majority  (96.8%) says they will spend most on gifts for family.
  • Most respondents (74.8%) say they don’t use a shopping app.
  • 84.5% of respondents say they didn’t plan to use a store layaway policy this year.
  • The vast majority (61.9%) of respondents said they do most of their holiday shopping after Thanksgiving, 9% start before Halloween; 29.1% start after Halloween; 14% shop at the last minute and 6.5% said they do holiday shopping all year round. 57.6% of respondents plan to shop on “Black Friday.”

Are you done with your holiday shopping yet? Do you plan to shop on Black Friday or Cyber Monday?

Have a Happy and Healthy Thanksgiving!