Halloween Trends for 2012

Halloween spending

Getting in the Halloween spirit

When I was a kid, Halloween was relatively low-key. It meant dressing up as a witch and trick-or-treating with friends. My parents didn’t dress up and we didn’t have a Halloween party at school.These days, Halloween is big business—and it’s starting to rival Christmas as kids’ favorite holiday.

A record 170 million people plan to celebrate Halloween this year, according to the National Retail Foundation’s (NRF) 2012 Halloween consumer spending survey conducted by BIGinsight. A whopping seven in 10 Americans will celebrate the holiday and they’ll be spending more than ever. The average person will spend nearly $80 on decorations, costumes, and candy, with total Halloween spending expected to reach $8.0 billion.

“By the time Halloween rolls around each year it’s safe to say Americans have already spent two months preparing for one of the fastest-growing and most widely loved holidays of the year,” said NRF President and CEO Matthew Shay. “Retailers know that when it comes to Halloween, new costume ideas for children, adults and pets, and the latest in home and yard décor top people’s shopping lists. We expect retailers to stock their shelves well ahead of time to capture the attention of eager holiday shoppers.”

Here at Child’s Play Communications, we are conducting our own survey—asking people about their plans for celebrating Halloween and how much money they plan to spend.

You can take the survey here: https://www.surveymonkey.com/s/CPCHalloweenSurvey

Everyone who answers all of the questions in the survey will be automatically put into a drawing for a gift basket ($100 retail value).

Once we compile the responses, I’ll write about the findings in a future blog post.

Are you getting in the Halloween spirit?