Goddard Goes Digital

Full disclosure: Goddard Systems, the leading child care franchise in the U.S., is a client here at Child’s Play Communications. I thought I’d share some social media activities we’ve recently implemented for the company, as a way of offering suggestions to marketers on how to reach out to moms in the blogosphere and beyond.

In the last few months alone, we’ve launched Goddard’s corporate blog, initiated its Twitter account (@GoddardSchools), connected with mom bloggers to announce special events, provided helpful information to moms on how they can implement educational themes at home, devised ways that Goddard can connect with those moms in person, even sponsored a blogger to attend BlogHer, the leading blogging conference for women, taking place in Chicago later this month. We’ve also developed a social media policy for the company.

Moms, we welcome you to visit the Goddard blog or follow their director of education on Twitter, where you’ll find a broad variety of helpful child-raising tips as well as Goddard news. Marketers, if you want to reach moms, consider some of the activities above. If you need assistance strategizing a plan or taking the first steps, we’d be happy to help you.