Girls Run the Social Media World!
According to research from Pew and Burst Media recently compiled by FinanceOnline, women use social media more often and in more ways than men do. Facebook, Tumblr, Pinterest, Instagram and Twitter all have more women on the platform than men.
The findings support what we’ve always said, as a company that connects brands with mom consumers: Social media is the space moms live in and the information provided there is often what they rely on to make purchasing decisions.
This research is not really surprising, as women tend to share in real life more than men do. It is also no shock that we dominate in any visual-focused social media like Pinterest and Instagram. Particularly interesting is that, according to the research, women are more likely to check the news using Facebook, interact with brands on Twitter, and support brands on Instagram than men are.
Check out this infographic that breaks down the findings further:
Did you realize that women dominate social media in this way?