Recently, I spoke with Liz Gumbinner of Cool Mom Picks, Mom 101 and now, Cool Mom Tech as we prepped for an audioconference on best practices for marketing to moms in social media. In response to our moderator’s query, I commented that one growing social media trend I saw was moms taking it offline — actively looking for opportunities to connect with moms and marketers live and in person. I had just come back from the Type-A Mom Conference in Asheville, NC and thought that the turnout — and the level of enthusiasm among the moms, many of whom were meeting each other in person for the first time — was impressive. At the BlogHer conference in New York City in August, there were something like, I believe, 1000 more bloggers than the previous year.
Liz, however, commented that the trend was really the opposite — that bloggers were less likely to want to go to events today because there were so many of them — perhaps too many of them. I think the distinction in our points of view may have been between blogger conferences and company-sponsored events — is that right, Liz? — but in either case, it raises some interesting questions: Who is going to live events, who has stopped going, and in both cases, why?
As Child’s Play Communications prepares to host our fifth major blogger event, in Chicago on Nov. 20th, we’d especially like to know: How do you choose which events to attend these days?
By the way, if you’re interested in joining Liz, other leading mom bloggers, and myself for the audioconference I mentioned above, please click here for additional information.