Child’s Play Hosts Chicago Bloggers Brunch!
I love mom-blogger events — so much so that we’re about to host yet another one, this time in Chicago!
On Saturday, November 20th, Child’s Play Communications will hold our first Holiday Bloggers Brunch, as part of the Chicago Toy & Game Fair (ChiTAG), a major family event that serves as the Windy City’s kick-off to the holiday season.
This event is a prime opportunity for 50 leading mom bloggers to meet one-on-one with 10 sponsor companies in an intimate atmosphere, conducive to conversation and forming personal connections. Sponsors as of today include Cold Stone Creamery, Restaurant.com, Toy State, MEGA Brands, Playtex Baby and In Zone – with more to come.
The Chicago Holiday Bloggers Brunch follows on the heels of our successful New York City Dinner’s On Us (August, 2010) and Los Angeles Bloggers Brunch (April, 2010). The Holiday Bloggers Brunch is our fifth major blogger event, and it includes two distinct components:
That morning, the event will open with a panel of leading Chicago mom bloggers, who will discuss best practices for reaching moms through social media – including blogs, Twitter and Facebook. They will share their insights and answer questions on how to work with this target market most effectively. They will also discuss how social media has evolved, as well as current trends and issues that impact their interaction with companies and brands today.
The morning presentation will be followed by a noon brunch at which sponsors exhibit their products to bloggers for review consideration. It’s a great opportunity for sponsors and bloggers to connect live and in person and communicate how each can benefit the other. It’s also a wonderful way for bloggers to meet other mom bloggers – and to have an afternoon of fun, complete with great food and some much-needed pampering. Bloggers who attend the brunch will also receive free passes to the ChiTAG exhibit.
Here’s what sponsors are saying about Child’s Play Communications’ blogger events!
Toyota:“Toyota was pleased to have the opportunity to speak with bloggers about some of our exciting new products, such as Sienna, as well as share information on our latest safety initiatives that continue to make Toyotas some of safest vehicles on the road today.”
California Strawberry:“The California Strawberry Commission was a sponsor of the “Dinner’s on Us” event held this year in NYC. It was a great opportunity for us to connect with dozens of influential mom bloggers. Child’s Play Communications did a great job organizing a fun, engaging and social event.”
Cold Stone Creamery:“Through the Child’s Play bloggers events, we were able to build lasting relationships with influential mom bloggers for the Cold Stone Creamery brand. These events put our product in the hands of our core customers, and have been extremely beneficial in our social media outreach.”
Bloggers, if you are interested in attending and have not yet received an invitation, please send your contact information to [email protected].
Companies, if you’re looking to reach influential social media moms directly this holiday season, contact Julie Livingston, [email protected], (212) 488-2060 x 12 for sponsorship information.