Child’s Play Announces 2010 Bloganthropy Award Finalists



Procter & Gamble’s Give Health is Inaugural Sponsor

NEW YORK CITY, July 21, 2010 – Publishers of five outstanding blogs have won recognition as finalists in the first annual Bloganthropy Awards. Event sponsors —, a non-profit organization that combines the power of social media with the resources of corporate giving, and Child’s Play Communications, specialists in connecting companies with moms – announced these finalists today. Give Health, one of Procter & Gamble’s social sustainability programs, is the inaugural Bloganthropy Awards corporate sponsor.

 The Bloganthropy Awards recognize bloggers who have made a difference by using social media effectively to promote a good cause.  “We are thrilled to partner with Bloganthropy to recognize bloggers who have channeled their passion and commitment to worthy causes through social media,” says Stephanie Azzarone, president, Child’s Play Communications. “It is inspirational to see their dedication and influence.”  

 “’s goal is to encourage bloggers to use their social media influence to make the world a better place. We seek to amplify their efforts by promoting their projects and connecting them with corporate sponsors,” says Debbie Bookstaber, co-founder of

 Candace Lindemann, co-founder of, added: “The Bloganthropy Awards enable us to recognize these strong voices and to empower others to join and lead this growing movement.”

 The winner of the first annual Bloganthropy Awards will be announced at Dinner’s On Us, a special event exclusively for mom bloggers, to be held in New York City on August 5th. The event is scheduled to coincide with BlogHer, the largest annual conference of women in social media, which begins the following day.

 2010 Finalists

The five 2010 Bloganthropy Award finalists are:

 Kristine McCormick, Cora’s Story

Kristine touched audiences and developed a strong following by writing about the tragic 2009 death of her six-day-old daughter from an undetected congenital heart defect. This birth defect affects one in 100 newborns and can often be diagnosed in utero or at birth through simple, non-invasive tests.  As a means of coping with her grief and educating parents-to-be, Kristine writes about her process, posts current information about congenital heart defects (CHDs), and advocates for universal screening for CHDs.  (

 Katherine Stone,  Postpartum Progress

After experiencing a severe bout of postpartum depression in 2001, Katherine became an advocate for women with perinatal mood and anxiety disorders. Her own feelings of fear and isolation inspired her to take action to help others. In 2004 she created the blog Postpartum Progress, now the most widely-read blog in the United States on postpartum depression (PPD), postpartum anxiety, postpartum psychosis and other mental illnesses related to pregnancy and childbirth. (

 Maggie Ginsberg-Schutz, Violence Unsilenced

While researching and writing an article profiling seven survivors of domestic violence, Maggie, a freelance journalist, created Violence UnSilenced in February 2009, to shed light within the blogging community on domestic violence and sexual abuse/assault by giving survivors a voice. The site is supported by countless bloggers and also has been featured on iVillage, BlogHer, Momocrats, and mentioned in the Huffington Post, raising awareness of this very important issue. Alltop created a new domestic violence channel after learning about Violence UnSilenced. 


 Debbie Dubrow, Michelle Duffy, Pam Mandel and Beth Whitman, Passports With Purpose

Passports with Purpose unites travel bloggers through an online fundraiser each December. Debbie Dubrow, Pam Mandel, Michelle Duffy and Beth Whitman, the bloggers behind Delicious Baby, Nerd’s Eye View, WanderMom, and Wanderlust and Lipstick, respectively, launched a travel-inspired fundraising initiative in 2008. Participating bloggers procure travel-related items for an online random drawing. Using Twitter, Facebook, blogs, and other social media channels, Passports with Purpose earned $7,500 for Heifer International in its inaugural year and nearly $30,000 in 2009 to build a school in Cambodia. The goal for 2010 is to raise $50,000 to build a village in Southern India. (

 Megan Jordan, Velveteen Mind

Megan Jordan, a blogger and Gulf Coast resident, draws upon her personal experience of the devastating effects of Hurricane Katrina, her lyrical voice, and her highly-engaged audience at Velveteen Mind to help others in her region rebuild.  Forming a partnership with Tide detergent and its “Loads of Hope” disaster relief program, Megan hosted a holiday “blogging carnival” about the meaning of hope. Megan and several other bloggers joined the “Tide Loads of Hope” truck in New Orleans, providing laundry services to residents in need during the holiday season. (  

About is dedicated to connecting social media users with corporate giving and PR departments, to encourage and facilitate charitable donations. The organization also empowers bloggers to become philanthropic leaders in their communities.

 About Child’s Play Communications

Child’s Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the agency has launched an exciting array of proprietary services to engage this influential market through traditional media, online and in-person. Recent company awards have included Social Media Innovator of the Year (2010) and PR Innovation of the Year (2009).  When it comes to marketing to moms, Child’s Play Communications is the agency to call. For more, visit

 About Give Health

P&G is committed to improving the lives of people around the globe. Through P&G’s GIVE HEALTH program, the Company provides clean water, vaccines and education to children in need. At BlogHer 2010, P&G’s GIVE HEALTH is showcasing the power of female “change agents” to help provide clean drinking water to children in developing countries. Partnering with P&G’s Children’s Safe Drinking Water program, GIVE HEALTH and female bloggers are using the power of online communities to touch lives and give water. To learn more and get involved, visit on July 23.