American author Sarah Josepha Hale once said: “No influence is so powerful as that of a mother.” She may have written that in the 1800s, but her words ring true today, especially to those of us tasked with marketing products and services to one of...
It’s not uncommon these days for new moms to post everything about their pregnancies – from pictures of that first ultrasound to Facebook updates and tweets from the delivery room. But there’s a new trend in social media that includes posts from a much younger...
In recent years, we've seen an upswing of so-called "mompreneurs" who are starting their own entrepreneurial ventures and writing an entirely new rule book along the way. The new generation of moms is trying to have it all: starting their own businesses while raising a family. In...
As far as KJ Dell'Antonia was concerned, there was no reason to delay setting her kids up with e-mail addresses around the time they turned 7. They got snail mail, she reasoned, so why not e-mail? The New York Times Motherlode columnist later realized that the...
Be honest. How many times do you check Facebook or Twitter throughout the day to see if you’ve been mentioned or retweeted? Do you ever find that you’re so absorbed in your screen that you forget to pay attention to the world around you? Do...
In the past, baby showers were celebrated generally for a woman’s first child. But a new generation of moms – anxious to celebrate every step of parenthood – is open to the idea of a smaller shower or a “sprinkle” for subsequent babies. In a recent...
More fathers are serving as primary caregivers and playing a larger role in purchasing toys for their kids. As a result, consumer product companies and retailers are starting to market toys with dads in mind. “Kids are going to grow up with dads that give them...
It's not mom-focused, but this is something that I thought would be of interest to all women, moms or not. Women have made significant gains in some professional fields, such as legal and medical, according to new Census figures reported in The Wall Street Journal earlier...
If you were shopping on Cyber Monday, you were far from alone. Thanks, in part, to the ability to shop on mobile devices, online spending jumped 17% compared to last year. “Mobile commerce as a whole has clearly gone beyond what it’s traditionally been, which is...
[caption id="attachment_3535" align="alignleft" width="300"] Johnny Depp and Vanessa Paradis Split[/caption] Tom Cruise and Katie Holmes. Johnny Depp and Vanessa Paradis. Danny DeVito and Rhea Perlman. It seems like almost every day we read about a high-profile celebrity couple divorcing. But it's not just celebrities who are struggling...
