If necessity is indeed the “mother of invention,” then moms are increasingly finding it necessary to not only invent products to make the world go ’round, but to build their own businesses around them. Mom bloggers in many cases have led the way in this surge...
Here at Child’s Play, we are highly in tune with the needs and lives of working mothers. In fact, working mothers comprise our entire senior staff! That’s why my ears perked up when I saw a new study this week from Pew Research showing that more...
As media relations specialists, my team and I are in a constant balancing act between being persistent enough to get our clients the results that they want and being mindful of our valued relationships with busy journalists. I recently found some tips on Mashable on how...
In a world where content is abundant, there’s no question that compelling images are the way to grab an audience’s attention. People are flooded with status updates, tweets, texts and articles and simply don’t have the time (or the attention span) to read that many...
As we wrap up the month of March, I thought that as a company comprised entirely of women focused on marketing to women, we should pay homage to Women’s History Month. I was flipping through this month’s issue of Vanity Fair this weekend and was...
According to research from Pew and Burst Media recently compiled by FinanceOnline, women use social media more often and in more ways than men do. Facebook, Tumblr, Pinterest, Instagram and Twitter all have more women on the platform than men. The findings support what we’ve always...
The Consumer Electronics Show in Las Vegas is always a trip – in more ways than one. My favorite stop is always MommyTech, for its annual conference on innovations and trends in family-friendly technology and the opportunity to visit exhibitors that understand the importance of...
Whether we admit it or not, celebrities influence our purchasing decisions. Marketers and public relations professionals know that getting product into the hands of the right celebrity, having the photograph to prove it and then flaunting it in the media is a recipe for success. ...
With the Consumer Electronics Show taking place in Las Vegas this week, it’s timely to take a closer look at who is responsible for buying household technology. While our Are Dads the New Black? research in the fall showed that among couples with children, dads...
The following blog first appeared on Media Post Publications' Engage: Moms column. We started working with mom bloggers nearly eight years ago, at a time when hardly anyone knew who or what they were and persuading brands to trust this new and mysterious form of...
