When I was a young girl, my mother wanted me to grow up to be a nurse (“doctor” never entered the picture). Not because either of us felt any affinity for the medical profession, but because nursing was, in her mind, the better alternative to...
It’s no mystery to those of us enmeshed in the mom space: Moms have long been the first adopters when it comes to technology, particularly the kind that helps them manage their families’ lives. But how will they react to the growing array of tech-based toys...
At this point, I’ve lost track of the number of Toy Fairs I’ve attended – 20? 25? – yet the number never dulls that pre-event excitement about What’s new--and What’s next? Earlier this week at Toy Fair 2015, much of the talk centered around licensed products...
A friend visited recently from Shanghai and commented how quiet the streets of New York City were in comparison. She would have been at home at last week's Consumer Electronics Show in Las Vegas, where getting from point A to point B is much like dodging...
Retailers and marketers have caught on that mobile devices are the most effective way to reach consumers -- especially busy moms – this holiday season. A number of recent articles recognize the increasing reliance on mobiles and how sophisticated, savvy moms use them. One recent article...
Motherhood necessitates invention, and a visit last week to the ABC Kids Expo in Las Vegas offered a chance to experience the newest creations the juvenile products industry has to offer. Some highlights: Combi’s Go and Grow 3-in-1 product grows with your child – from a...
Are we there yet? Are we there yet? Are we there yet? Any parent who has undertaken a road trip or start-of-vacation drive has endured this unending, oft times maddening chant from their children. In a Wall Street Journal article, Dan Neill, with sufficient parental angst,...
There’s no doubt that it’s tough to be a teen. Between hormones, peer pressure and a multitude of other stressors, teens now have to deal with with cyberbullying, online predators and the added stress of their latest Instagram photo or the number of friends they...
There’s no doubt that snapping a “selfie” is the latest craze among teenage girls and young women on social media. However, studies show that this obsession with self-portraits can sometimes result in lower confidence and a fixation on one’s looks. This selfie trend certainly hits home...
According to a recent study, video streaming services such as YouTube, Netflix and Hulu are not only competing with children’s television networks – they’re winning. Here at Child’s Play, we’ve worked with traditional networks such as Disney Channel and Nickelodeon, as well as the digital screen-time...
