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  • Home
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    • Kids and Family Tech Expo
      • 2019 Kids & Family Tech Expo: Brochure
      • 2019 Kids and Family Tech Expo: Register Here
      • 2018 Kids and Family Tech Expo: Details
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  • Home
  • Who We Are
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    • Services
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    • Kids and Family Tech Expo

      • 2019 Kids & Family Tech Expo: Brochure
      • 2019 Kids and Family Tech Expo: Register Here
      • 2018 Kids and Family Tech Expo: Details
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      • 2019 Seriously STEM Awards: Details
      • 2019 Seriously Stem Award: Winners
      • 2019 Seriously STEM Award: Judges
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    • News
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Baby Bust ahead! What will this mean for companies marketing to parents?

July 11, 2018
Stephanie Azzarone
Economic Trends, Mom Market Trends, Research, Social Trends

Companies specializing in products for children -- from toys to cribs to entertainment and more -- have counted on an American birth rate that has regularly hit 4 million or so annually since the late 1980s.  Their target market was the surest of sure things:...

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What Does Mom Really Want for Mother’s Day 2016?

April 20, 2016
Stephanie Azzarone
Marketing to Mom, Mother's Day, Research, Shopping

The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. As mom-marketing specialists,  Child’s Play Communications asked more...

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Smart Moms and Smartphones Make the Season Jolly and Bright

December 11, 2014
Stephanie Azzarone
Marketing to Mom, Research, Shopping, Technology

Retailers and marketers have caught on that mobile devices are the most effective way to reach consumers -- especially busy moms – this holiday season. A number of recent articles recognize the increasing reliance on mobiles and how sophisticated, savvy moms use them. One recent article...

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Making Millennial Moms Merry

November 19, 2014
Stephanie Azzarone
Marketing to Mom, Mom Market Trends, Research, Social Trends

For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans -- from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get...

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From ‘Mister Mom’ to ‘Stay-at-Home Dad’

June 11, 2014
Stephanie Azzarone
Dads, Research

Are more men staying at home in order to raise their kids? Yes, happily, but not as many as some may assume. A recent Pew Research Center report looked at stay-at-home dads and their reasons for being home. Nearly 2 million fathers stayed at home in 2012,...

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Helping Teens Deal with Social Media Stress

March 21, 2014
Stephanie Azzarone
Facebook, Health Trends, Research, Social Media, Social Networks, Social Trends, Technology

There’s no doubt that it’s tough to be a teen. Between hormones, peer pressure and a multitude of other stressors, teens now have to deal with with cyberbullying, online predators and the added stress of their latest Instagram photo or the number of friends they...

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Are Dads the “New Black”?

June 27, 2013
Stephanie Azzarone
Economic Trends, Marketing to Mom, Mom Market Trends, Research

Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting...

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Female Household Breadwinners: Delving Deeper Into The Numbers

June 4, 2013
Stephanie Azzarone
Economic Trends, Research, Social Trends

You probably saw the headlines last week about the news that women are the sole or main breadwinner in 40% of U.S. households, according to recent Pew Research Center analysis of data from the U.S. Census Bureau. Working women make up almost half (47%) of the...

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What Does Mom Really Want This Mother’s Day?

May 2, 2013
Stephanie Azzarone
Mom Market Trends, Research

Who needs expensive gifts? The No. 1 present moms want for Mother’s Day 2013 is something handmade from their child. But the second most wanted? Skip the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. According to a...

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Social Media Moms Report

April 25, 2013
Stephanie Azzarone
Marketing to Mom, Mom Market Trends, Research, Social Trends

We know that moms are immersed in social media, but BabyCenter's "2013 Social Mom Report" confirmed that moms are social leaders. In fact, moms are 20% more likely to use social media than the general population. The report found that 91% of moms now use...

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About Child’s Play Communications

Child’s Play focuses on products and services for babies, kids, moms and dads – and consumer technology for men and women of all ages and stages of life.

Contact Us

Would you like to increase visibility for your company, create a new corporate image, conduct a successful product launch or generate new life for an existing product or service? If so…


Please contact Child’s Play president:

Stephanie Azzarone
Email: [email protected]
Website: www.childsplaypr.com

Phone: (212) 488-2060 Ext. 11


We’re looking forward to hearing from you!

Child's Play PRFollow

Child's Play PR
23 Dec

Merry Christmas to all, with sincere wishes for a happy and healthy holiday, and a hopeful new year!

21 Dec

Happy Winter Solstice everyone! After today, there will be more light -- something we all need.

9 Nov

#Moms expect to spend about $230 per child this #holiday season. Here's what they'll be shopping for. http://ow.ly/bXg550CfBIq

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