Companies specializing in products for children -- from toys to cribs to entertainment and more -- have counted on an American birth rate that has regularly hit 4 million or so annually since the late 1980s. Their target market was the surest of sure things:...
The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. As mom-marketing specialists, Child’s Play Communications asked more...
Retailers and marketers have caught on that mobile devices are the most effective way to reach consumers -- especially busy moms – this holiday season. A number of recent articles recognize the increasing reliance on mobiles and how sophisticated, savvy moms use them. One recent article...
For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans -- from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get...
Are more men staying at home in order to raise their kids? Yes, happily, but not as many as some may assume. A recent Pew Research Center report looked at stay-at-home dads and their reasons for being home. Nearly 2 million fathers stayed at home in 2012,...
There’s no doubt that it’s tough to be a teen. Between hormones, peer pressure and a multitude of other stressors, teens now have to deal with with cyberbullying, online predators and the added stress of their latest Instagram photo or the number of friends they...
Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting...
You probably saw the headlines last week about the news that women are the sole or main breadwinner in 40% of U.S. households, according to recent Pew Research Center analysis of data from the U.S. Census Bureau. Working women make up almost half (47%) of the...
Who needs expensive gifts? The No. 1 present moms want for Mother’s Day 2013 is something handmade from their child. But the second most wanted? Skip the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. According to a...
We know that moms are immersed in social media, but BabyCenter's "2013 Social Mom Report" confirmed that moms are social leaders. In fact, moms are 20% more likely to use social media than the general population. The report found that 91% of moms now use...
