No surprise to those familiar with the mom market, but when it comes to holiday shopping, moms rely more on research than do women without kids, according to a recent study. BuzzBack Market Research and WPP's Mindshare polled 350 adults, half women and half men,...
As an increasing number of professional men and women lose their jobs or suffer major pay cuts, they are not only changing their buying habits, but also eliminating or cutting back on what was once the given support system for every respectable, time-pressed, multi-tasking, middle...
We love moms. We are moms, we work and play with moms, and for two decades we’ve helped companies market to moms. In fact, Child’s Play Communications was the first agency to specialize in publicity and marketing communications for products and services targeted to this incredibly...
