Big thanks to the online newsletter, Engage: Moms, for running my article about marketing to moms via Twitter, earlier today. For Mom Market Trends readers, here's a copy of the story: It seems that in the past month or so alone – with headlines about...
Here's news to tickle the hearts of marketers and mom bloggers alike: the Federal Trade Commission (FTC) is considering holding mom bloggers liable for product reviews. What? Allow this reporter-turned-publicist to point out that never in the history of journalism have traditional media been held responsible for...
An article in the online newsletter Engage: Moms recently defined the new American family as one that does not go out much – to shop or to entertain themselves. Because of the fragile state of the economy, moms, as gatekeepers to family purchasing, are being...
Once the domain of the hardcore gamer – men in their 20s and 30s–multiplayer online gaming has a new target audience: children and their parents. According to yesterday’s Wall Street Journal the new games, from companies such as Sony and Gazillion Entertainment, are the industry’s...
A record 4.3 million new babies were born in 2007, more than at any other time in history -- including the post World War II Baby Boom, according to data released last week by the National Center for Health Statistics, part of the U.S. Centers...
More people globally now use social networks/blogs than email – 66.8% vs. 65.1%, according to a study released last week by market research firm Nielsen. This means that two-thirds of the world’s Internet population visit social networking or blogging sites, categories that now account for...
There seems to be a social network for everything these days, especially when it comes to moms. With Facebook, Twitter, Café Mom and more, online connections are just a keystroke away. What if parents want to move beyond cyberspace? Across the country there are local...
On Wednesday, I had the pleasure of speaking at the Kids Today conference in San Antonio, on how companies in the children’s home furnishings industry can – and should – work with mommy bloggers to market products. There was, happily, clear interest in the topic,...
[caption id="attachment_209" align="alignleft" width="263" caption="Stephanie Azzarone (left) with Women In Toys president, Patti Becker"][/caption] Earlier this week, I was honored to be named the winner of the Wonder Women of Toys Award, in the Consultant category – and I’d like to share the good news along...
Last week’s post talked about dads who don’t do their fair share of parenting. All that may change – may have to change -- as more fathers find themselves at home because they’ve lost their jobs. With the January unemployment rate for men hitting 7.6%,...
