*From the BlogHer annual conference in Chicago last week Some moms are doing less blogging because they are doing more tweeting. Certain bloggers don't like doing giveaways because it takes too much time and effort. Others won't review your product unless they can do giveaways. When it comes...
*From the BlogHer annual conference in Chicago last week They are not all alike. At the Team Mom dinner Child's Play Communications hosted, I sat between a stay-at-home mom of 6 and a Yale grad who is currently a full-time corporate VP. They both have very...
*At the BlogHer annual conference in Chicago last week They like to drink, eat steak (yay, Team Mom!) and wear tiaras (thank you, Mommy Needs a Cocktail). They have husbands who send flowers to mark the 10th anniversary of the day they met. OMG. Some forget to sort...
What a great first day and night yesterday at BlogHer Business! The kick-off to a full 3 days of all women bloggers, all the time, the business sessions (which my company, Child's Play Communications, sponsored) offered an opportunity to listen to some great case studies...
A few days ago, I blogged about the PR Blackout proposed by some mom bloggers. Today, I have an article in the online newsletter, Engage: Moms,that looks at the changes taking place in the blogosphere right now, with a shift in blogger attitude toward publicists...
Over the past several days, the big news in the momosphere has been all about the upcoming “PR Blackout” -- a movement instigated by a blogger who runs a mom blog review network, to encourage all mom bloggers to take a “vacation” the week of...
So much for birthing babies into the lap of luxury. This morning's New York Times points out that even high-income couples are now looking first to second-hand sources when buying for their kids. Craig's List, hand-me-downs and other money-saving options have become the purchasing preference...
Oh please. Can we marketers really be that blind – or, perhaps in this case, I should say, deaf? According to an article in today’s Brandweek, “Marketers have made great strides in recent years to better understand and connect with moms. But in trying to perfect...
Moms, are you addicted to the Internet? What with Twitter, Facebook, LinkedIn and the continuing expansion of mom social networking sites, it can be easy to get caught up in the wild world of the Web. In a recent Motherlode post, Lisa Belkin explored the relationship between moms, specifically...
Should companies pay mom bloggers for reviews? From my point of view, there are several issues – and few clear answers. At Child’s Play Communications, we know that good bloggers put a lot of time and effort into creating thorough and honest reviews. We get that. And...
