After all the sturm and drang initially surrounding the threat of FTC guidelines for bloggers, the sentiment on the day before they are scheduled to go into effect seems to be: "no big deal." Bloggers worth their weight long ago began posting disclosure policies, some...
We are SO excited here at Child's Play Communications. Response to our upcoming second annual Bloggers Brunch on Nov. 11 in NYC is better than we could have imagined. Not only do we have 50 wonderful moms attending this event, but we have a line-up of...
Millennial Mom 101, a new study by Mr Youth and RepNation Media, compares moms' and college students' use of social media and finds that the two groups are similar in 4 key ways: They multitask with multiple technologies. Both groups view technology as a way to easily integrate...
About 721,000 moms ages 25-44 own an iPhone, according to M:Metrics. But apparently, they're not using it to check out ads. According to mobile marketing shop Brand In Hand, and based on trials as well as the company's experience in more than 60 mobile campaigns over the...
For yesterday's issue of Engage:Moms, I wrote an article about the growing trend of moms online to meet "live-and-in- person" offline. I thought I would share it with you, below. Much has been said about the growing community of moms online. Far less has been noted...
Today, mommy bloggers are stars -- even in the movies. Yesterday's New York Daily News pegged a story about the growing power of moms who blog to the upcoming launch of the film Motherhood, in which Uma Thurman plays a mom who blogs about her life....
I was delighted to share an audioconference panel on marketing to mom bloggers last week with four top blogger moms: Liz Gumbinner of Cool Mom Picks, Liz Thompson of This Full House, Christine Young of From Dates to Diapers and Beyond! and Renee Aka Mekhishom of...
There are 21 million moms engaged in social media on at least a weekly basis, and about 11.5 million of them are writing, reading and/or commenting on blogs. On Wednesday, November 11, in New York City, Child’s Play Communications will hold its second annual Bloggers Brunch,...
I was delighted to be quoted in last week's Computerworld blog titled, "Why K"NEX brands loves mommy blogs." The author talked about how toy companies such as K'NEX Brands value working with mom bloggers. In the article, K'NEX chief marketing officer Barbara Rentschler is quoted as saying "We...
My last blog was about the power of moms on a large scale -- a national program related to healthcare overhaul. But as many of my readers know, sometimes moms -- and social media -- can have an effect on more mundane matters as well...
