Thinking about hosting a social media event? Check out this guest post from Marie Baker, director of Child's Play Communications' award-winning Team Mom network of mom bloggers: Here at Child’s Play, we enjoy putting on events like our recent LA Bloggers Brunch. On the flip side,...
Last week, I had the opportunity to moderate a panel at Toy Fair titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring representatives from toy companies K'NEX and Hidden City Games, and mom bloggers. In a previous post, I offered a summary...
This week marked the 107th American International Toy Fair, a major industry event held in New York City. I had the opportunity to moderate a panel there titled, Connecting With Moms In Social Media -- Blogs, Twitter and Facebook, featuring toy companies and mom bloggers. ...
Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith's Parents magazine is a Child's Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and...
According to a Forrester Research study released on Tuesday, one in every three online Americans is a "conversationalist" -- an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week. Fifty six percent of these...
What to do and what not to do when marketing to women was a popular subject last week, with major posts on the subject appearing, among other places, on Mashable. Among the many points made, there were a few that I thought were particularly worth repeating: From...
Dads are responsible for all the tech purchases in the family, right? No way. A survey of more than 1,000 moms and expectant moms released Friday by BabyCenter shows the significant role moms play in making home technology decisions. According to the study, while men respond to specific...
Another year has come and gone, and once again there is much for us to be thankful for. It's been an exhilarating time here at Child's Play Communications and we want to express our gratitude to our clients, business associates, the media and the mom...
Zhu Zhu Pets, the robotic hamster toys that have been getting much attention in social media, have now been found to be unsafe, according to GoodGuide, an organization that, per its Web site, "provides the world's largest and most reliable source of information on the health, environmental, and...
