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  • Home
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    • Services
    • Practice Areas
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    • Kids and Family Tech Expo
      • 2019 Kids & Family Tech Expo: Brochure
      • 2019 Kids and Family Tech Expo: Register Here
      • 2018 Kids and Family Tech Expo: Details
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  • Home
  • Who We Are
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    • Practice Areas
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    • Kids and Family Tech Expo

      • 2019 Kids & Family Tech Expo: Brochure
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      • 2018 Kids and Family Tech Expo: Details
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      • 2019 Seriously STEM Awards: Details
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Are Dads the “New Black”?

June 27, 2013
Stephanie Azzarone
Economic Trends, Marketing to Mom, Mom Market Trends, Research

Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting...

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Moms and Technology: What Marketers Need to Know

May 14, 2013
Stephanie Azzarone
Marketing to Mom, Mom Market Trends, Social Media, Technology

We know that moms are 20% more likely to use social media than the general population. They’re also highly represented on Twitter, Facebook, and Pinterest and are more likely to use mobile devices to engage in social media and research potential purchases. We also know that...

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What Does Mom Really Want This Mother’s Day?

May 2, 2013
Stephanie Azzarone
Mom Market Trends, Research

Who needs expensive gifts? The No. 1 present moms want for Mother’s Day 2013 is something handmade from their child. But the second most wanted? Skip the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. According to a...

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Social Media Moms Report

April 25, 2013
Stephanie Azzarone
Marketing to Mom, Mom Market Trends, Research, Social Trends

We know that moms are immersed in social media, but BabyCenter's "2013 Social Mom Report" confirmed that moms are social leaders. In fact, moms are 20% more likely to use social media than the general population. The report found that 91% of moms now use...

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Marketing to Moms: 25 Years Later

April 22, 2013
Stephanie Azzarone
Marketing to Mom, Mom Market Trends

These days, when it comes to marketing to moms, every day is Mother’s Day. Twenty-five years ago, when I launched an agency dedicated exclusively to bringing brands together with moms, that wasn’t the case. Back then, moms were an “undiscovered” demographic, not perceived as a distinct...

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Valentine’s Day Survey: What Moms Say

February 13, 2013
Stephanie Azzarone
Mom Market Trends

Valentine's Day is nearly here. Curious to find out how moms were celebrating the holiday this year, we recently conducted an online survey (via social media). Out of 147 respondents (176 with children between 0-13), the vast majority (86.4%) plans to buy their children Valentine's...

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Marketing to Mobile Moms

October 18, 2012
Stephanie Azzarone
Marketing to Mom, Mom Market Trends, Research, Social Media, Social Networks, Social Trends

I recently wrote about how moms have embraced mobile devices. Not only are they using their phones to text their friends and coordinate playdates, they are also sharing photos, organizing their schedules and shopping. In one recent survey, nearly 9 out of 10 mothers of...

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Halloween Survey 2012

October 17, 2012
Stephanie Azzarone
Mom Market Trends, Shopping

The countdown to Halloween continues. As we gear up to the spooky holiday, we wanted to take a look at how moms spend money, entertain, and decorate for the holiday. We surveyed 300 moms (95.3% of them have children between 0-13) to find out their...

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What Do Mothers Really Want for Mother’s Day

May 7, 2012
Stephanie Azzarone
Marketing to Mom, Mom Market Trends, Research, Social Trends

I wrote the following post a few weeks ago for Engage:Moms and thought the time was right to share it with Mom Market Trends readers: Candy and flower sellers, beware. What you offer is not what moms really want for Mother’s Day. To get...

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Moms, Tech And CES

January 25, 2012
Stephanie Azzarone
Conferences, Mom Market Trends, Research, Technology

 Thirty-nine percent of women begin using technology more when they become moms, and women’s tech purchase criteria change when they have a child, according to a BabyCenter study.  Nearly half of women – 49% -- said they were interested in technology that “empowered them to...

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About Child’s Play Communications

Child’s Play focuses on products and services for babies, kids, moms and dads – and consumer technology for men and women of all ages and stages of life.

Contact Us

Would you like to increase visibility for your company, create a new corporate image, conduct a successful product launch or generate new life for an existing product or service? If so…


Please contact Child’s Play president:

Stephanie Azzarone
Email: [email protected]
Website: www.childsplaypr.com

Phone: (212) 488-2060 Ext. 11


We’re looking forward to hearing from you!

Child's Play PRFollow

Child's Play PR
23 Dec

Merry Christmas to all, with sincere wishes for a happy and healthy holiday, and a hopeful new year!

21 Dec

Happy Winter Solstice everyone! After today, there will be more light -- something we all need.

9 Nov

#Moms expect to spend about $230 per child this #holiday season. Here's what they'll be shopping for. http://ow.ly/bXg550CfBIq

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