Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting...
We know that moms are 20% more likely to use social media than the general population. They’re also highly represented on Twitter, Facebook, and Pinterest and are more likely to use mobile devices to engage in social media and research potential purchases. We also know that...
Who needs expensive gifts? The No. 1 present moms want for Mother’s Day 2013 is something handmade from their child. But the second most wanted? Skip the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. According to a...
We know that moms are immersed in social media, but BabyCenter's "2013 Social Mom Report" confirmed that moms are social leaders. In fact, moms are 20% more likely to use social media than the general population. The report found that 91% of moms now use...
These days, when it comes to marketing to moms, every day is Mother’s Day. Twenty-five years ago, when I launched an agency dedicated exclusively to bringing brands together with moms, that wasn’t the case. Back then, moms were an “undiscovered” demographic, not perceived as a distinct...
Valentine's Day is nearly here. Curious to find out how moms were celebrating the holiday this year, we recently conducted an online survey (via social media). Out of 147 respondents (176 with children between 0-13), the vast majority (86.4%) plans to buy their children Valentine's...
I recently wrote about how moms have embraced mobile devices. Not only are they using their phones to text their friends and coordinate playdates, they are also sharing photos, organizing their schedules and shopping. In one recent survey, nearly 9 out of 10 mothers of...
The countdown to Halloween continues. As we gear up to the spooky holiday, we wanted to take a look at how moms spend money, entertain, and decorate for the holiday. We surveyed 300 moms (95.3% of them have children between 0-13) to find out their...
I wrote the following post a few weeks ago for Engage:Moms and thought the time was right to share it with Mom Market Trends readers: Candy and flower sellers, beware. What you offer is not what moms really want for Mother’s Day. To get...
Thirty-nine percent of women begin using technology more when they become moms, and women’s tech purchase criteria change when they have a child, according to a BabyCenter study. Nearly half of women – 49% -- said they were interested in technology that “empowered them to...
