Looking Back at 2015: Trends that Impact Moms

For moms, dads and those who market to them, 2015 has been quite a year. Here’s a look at some of the more interesting trends impacting parents: Parental leave. Silicon Valley made news in recent months when it acknowledged that some of its employees were starting...

“Hunkvertising” – Does it help or hurt a brand?

Marketing professionals know that sex sells, but how effective is it in reaching the primary household purchasing decision maker, mom? Certain marketers in the consumer products space have recently adopted a strategy called “hunkvertising.”  Advertisements showcase seductive men playing into the “fantasies” of suburban housewives/moms to...