Parents increasingly recognize the importance of teaching children STEM – Science, Technology, Engineering and Math – to prepare them for the future. Because children learn from play, toys are their first and best introduction to STEM concepts. But what really qualifies a toy as STEM? The team...
Hosting a special event – for consumers and/or media -- can be an engaging and effective way to generate attention to and excitement about a brand. Child’s Play Communications has been responsible for developing a variety of attention-getting events – from intimate blogger parties to our...
The Child's Play Communications second annual Kids' & Family Tech Expo is just one day away, and we are thrilled to welcome amazing innovators from six countries -- the UK, France, Denmark, Israel, China and the U.S.! Palm-sized robots, interactive water bottles, sleep trackers for kids,...
What’s purple, red, green and yellow, known for Big Hugs and says Eh-Oh? Why the Teletubbies, of course! One of the most iconic children’s TV programs of all time, the Teletubbies is celebrating its 20th anniversary this year. Child’s Play Communications is delighted to be handling...
In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event: Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even...
I’ve been attending mom blogger conferences for years—this summer will be my seventh BlogHer event. Yet last week was the first time I had the opportunity to turn out for the Mom 2.0 Summit, which took place in Atlanta. Staff members who had gone in...
The American International Toy Fair, where companies launch their latest creations to retailers and press, is definitely our favorite trade show here at Child’s Play. We were out in force for the 2014 event in New York City last week, which was attended by more...
GUEST POST Last week, Mom Market Trends ran a post featuring tips on how agencies and companies could make the most of BlogHer. Following are suggestions for bloggers themselves, from a blogger with plenty of conference experience. Listed in "Power Moms," Sarah Peppel is the owner of Be...
For those who market to moms – and those who want to – there is no experience quite like the BlogHer annual event. Now in its eighth year, and taking place in New York City August 2-4, BlogHer is the largest conference for women bloggers...
If you're not making it to BlogHer this year, please be sure to join us TONIGHT -- Friday, August 5, at 8 pm EST/PST -- for the fabulous, fun-for-all twitter party celebrating Phineas & Ferb: Across the 2nd Dimension, the Original Movie premiering on the Disney Channel that date and...
