Add the economic downturn to the recent shift in traditional gender roles and what do you get? A modern day dad worthy of your marketing dollars. In a recent Advertising Age article entitled “Time to Rethink Your Message: Now the Cart Belongs to Daddy,” the magazine takes...
Today's New York Times ran a front-page story about how college freshmen are feeling a record level of stress. "The American Freshman: National Norms Fall 2010" surveyed more than 200,000 incoming full-time students, and the percentage rating themselves as below average in mental health rose...
When it comes to charitable donations, women tend to be more giving, according to a recent study by the Women's Philanthropic Institute at the Indiana University Center on Philanthropy. Women of all income groups are more likely to donate, and in four of five groups,...
Which demographic should a manufacturer of kids' products target: moms, or kids themselves? While I come down firmly on moms' side -- my whole business has been built on the belief that mom is the ultimate decision maker -- kids do make themselves heard. According to The...
These days, it's not just women who are stressed by the effort to balance work and family. Men, too, find themselves caught between what is expected at the office and at home. According to an article by Lisa Belkin in this Sunday's New York Times...
Are your parents raising your kids? If that's the case, you are far from alone. According to a new Pew Research Center analysis of Census Bureau data, roughly 2.9 million children are currently being raised primarily by their grandparents, up from 2.5 million in 2000. Why this...
As a stay-at-home mom, what's your worth? The bad news is: This year, less than usual. Earlier this month, Salary.com released the results of its 10th annual survey on the subject. It found that stay-at-home moms should earn $117,856 and that mothers who also work outside the home would earn an...
It’s not news that moms may have a tougher time finding work if they’ve taken extended time off to raise their kids. Now, however, stay-at-home dads are feeling the pinch. To the work world, time away is just as – perhaps more – detrimental for...
A U.S. Census report, released today, indicated that nearly one-quarter of all married-couple families in the U.S. had a stay-at-home mom (SAHM) in 2007. The 5.6 million women who said they stayed home to care for children and family while their husband worked full time were younger...
Consumers will cut their spending for the 2009 back-to-school season, but not as much as in 2008, according to a recent NPD Group study. There was a 5% drop in those who said they don't plan to shop for the season (77%) compared to the...
