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Make Room for Daddy

February 7, 2011
Stephanie Azzarone
Dads, Economic Trends, Research, Social Trends

Add the economic downturn to the recent shift in traditional gender roles and what do you get?  A modern day dad worthy of your marketing dollars. In a recent  Advertising Age article entitled “Time to Rethink Your Message: Now the Cart Belongs to Daddy,” the magazine takes...

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College Kids Feel the Stress

January 27, 2011
Stephanie Azzarone
Economic Trends, Research, Social Trends

Today's New York Times ran a front-page story about how  college freshmen are feeling a record level of stress.  "The American Freshman: National Norms Fall 2010"  surveyed more than 200,000 incoming full-time students, and the percentage rating themselves as below average in mental health rose...

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Are Women More Generous than Men?

November 11, 2010
Stephanie Azzarone
Economic Trends, Research

When it comes to charitable donations, women tend to be more giving, according to a recent study by the Women's Philanthropic Institute at the Indiana University Center on Philanthropy. Women of all income groups are more likely to donate, and in four of five groups,...

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Nag Factor, Redux

October 28, 2010
Stephanie Azzarone
Economic Trends, Research

Which demographic should a manufacturer of kids'  products target:  moms, or  kids themselves? While I come down firmly on moms' side -- my whole business has been built on the belief that mom is the ultimate decision maker -- kids  do make themselves heard. According to The...

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Women Will Have It All When Men Do

October 26, 2010
Stephanie Azzarone
Dads, Economic Trends, Research

These days, it's not just women who are stressed by the effort to balance work and family.  Men, too, find themselves caught between what is expected at the office and at home.  According to an article by Lisa Belkin in this Sunday's New York Times...

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Grandparents as Parents

September 13, 2010
Stephanie Azzarone
Economic Trends, Research, Social Trends

Are your parents raising your kids? If that's the case, you are far from alone. According to a new Pew Research Center analysis of Census Bureau data,  roughly 2.9 million children are currently being raised primarily by their grandparents, up from 2.5 million in 2000. Why this...

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A Woman’s Worth

May 26, 2010
Stephanie Azzarone
Economic Trends, Research, Social Trends

As a stay-at-home mom, what's your worth?  The bad news is: This year, less than usual. Earlier this month, Salary.com released the results of its 10th annual survey on the subject. It found that stay-at-home moms should earn $117,856 and that mothers who also  work outside the home would earn an...

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Oh Dad, Poor Dad

May 20, 2010
Stephanie Azzarone
Dads, Economic Trends

It’s not news that moms may have a tougher time finding work if they’ve taken extended time off to raise their kids. Now, however, stay-at-home dads are feeling the pinch. To the work world, time away is just as – perhaps more – detrimental for...

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SAHMS Younger, Hispanic

October 1, 2009
Stephanie Azzarone
Economic Trends, Social Trends

A U.S. Census report, released today, indicated that nearly one-quarter of all married-couple families in the U.S. had a stay-at-home mom (SAHM) in 2007. The 5.6 million women who said they stayed home to care for children and family while their husband worked full time were younger...

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‘F’ for Back to School Spending

August 24, 2009
Stephanie Azzarone
Economic Trends, Marketing to Mom

Consumers will cut their spending for the 2009 back-to-school season, but not as much as in 2008, according to a recent NPD Group study. There was a 5% drop in those who said they don't plan to shop for the season (77%) compared to the...

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About Child’s Play Communications

Child’s Play focuses on products and services for babies, kids, moms and dads – and consumer technology for men and women of all ages and stages of life.

Contact Us

Would you like to increase visibility for your company, create a new corporate image, conduct a successful product launch or generate new life for an existing product or service? If so…


Please contact Child’s Play president:

Stephanie Azzarone
Email: [email protected]
Website: www.childsplaypr.com

Phone: (212) 488-2060 Ext. 11


We’re looking forward to hearing from you!

Child's Play PRFollow

Child's Play PR
23 Dec

Merry Christmas to all, with sincere wishes for a happy and healthy holiday, and a hopeful new year!

21 Dec

Happy Winter Solstice everyone! After today, there will be more light -- something we all need.

9 Nov

#Moms expect to spend about $230 per child this #holiday season. Here's what they'll be shopping for. http://ow.ly/bXg550CfBIq

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