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  • Home
  • Who We Are
  • What We Do
    • Services
    • Practice Areas
    • Our Work
    • Kids and Family Tech Expo
      • 2019 Kids & Family Tech Expo: Brochure
      • 2019 Kids and Family Tech Expo: Register Here
      • 2018 Kids and Family Tech Expo: Details
    • Seriously STEM Awards
      • 2019 Seriously STEM Awards: Details
      • 2019 Seriously Stem Award: Winners
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  • Home
  • Who We Are
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    • Services
    • Practice Areas
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    • Kids and Family Tech Expo

      • 2019 Kids & Family Tech Expo: Brochure
      • 2019 Kids and Family Tech Expo: Register Here
      • 2018 Kids and Family Tech Expo: Details
    • Seriously STEM Awards

      • 2019 Seriously STEM Awards: Details
      • 2019 Seriously Stem Award: Winners
      • 2019 Seriously STEM Award: Judges
  • News & Views

    • News
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Baby Bust ahead! What will this mean for companies marketing to parents?

July 11, 2018
Stephanie Azzarone
Economic Trends, Mom Market Trends, Research, Social Trends

Companies specializing in products for children -- from toys to cribs to entertainment and more -- have counted on an American birth rate that has regularly hit 4 million or so annually since the late 1980s.  Their target market was the surest of sure things:...

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‘Worst Career Mistake’: Having Children

September 8, 2014
Stephanie Azzarone
Dads, Economic Trends, Parenting, Pregnancy, Social Trends, work-life balance

"One of the worst career mistakes a woman can make is to have children." So began an article in this Sundays New York Times based largely on a recent study by Michelle Budig, a sociology professor at the University of Massachusetts, Amherst. Needless to say, the story caught...

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Entrepreneurial Moms

April 1, 2014
Stephanie Azzarone
Personal, Social Trends, work-life balance

I was pregnant when I founded Child’s Play – at a time when there were no PR firms specializing in moms and moms-to-be. I’ve always felt that becoming a parent was great preparation for running a company. Both demand similar skills: Dealing with a crying...

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Staying Focused Can Lead to Success

November 20, 2013
Stephanie Azzarone
Health Trends, Social Media, work-life balance

What are you doing right now? Are you simultaneously sitting at your desk, scrolling through your phone, checking social media, thinking of getting a second cup of coffee, chatting with co-workers and pondering how you’ll ever finish the stack of work in front of you?...

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Want to Target Moms? Start By Influencing Their Teens

November 8, 2013
Stephanie Azzarone
Economic Trends, Marketing to Mom, Mom Market Trends, Shopping, Social Trends

How many times a week do you find yourself looking at your teenage offspring and wondering if they think you’ve planted a money tree in the backyard? As it turns out, teens actually have a pretty big influence on household spending. According to a survey...

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Dads Are ‘Making Inroads’ But Moms Still ‘Rule the Roost’

October 29, 2013
Stephanie Azzarone
Dads, Social Trends, work-life balance

Last week, I was honored to speak at M2Moms, the Marketing to Moms Conference in Chicago. Along with meeting a terrific group of women (and a smattering of men) whose companies were interested in learning more about how to market to moms, I had the...

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Why Moms Need To Have Their Own Nap Time

October 24, 2013
Stephanie Azzarone
Mom Bloggers, Social Trends, work-life balance

How many times during the day do you stop and think: “I could really use a nap right about now?” Well, if you’re a mom, a study shows you may tend to feel more fatigued during the daily grind than most dads. The American Time...

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It’s Beginning To Look A Lot Like Christmas – In October

October 3, 2013
Stephanie Azzarone
Economic Trends, Shopping, Social Trends

It’s beginning to look a lot like Christmas…even though we’re still a month away from Halloween. Walk through some larger retail stores in the next few days and there’s a good chance you’ll see holiday ornaments and a few shelves filled with decorations that you wouldn’t...

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For Working Moms, Flexibility Equals Happiness

September 26, 2013
Stephanie Azzarone
Economic Trends, work-life balance

These days, more often than not, moms have jobs. They have careers. But which jobs produce the happiest moms? According to a feature on Forbes.com, pharmacist, biotech and clerical careers top the list of professions that lead to satisfaction among moms. These findings result from...

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Are Dads the “New Black”?

June 27, 2013
Stephanie Azzarone
Economic Trends, Marketing to Mom, Mom Market Trends, Research

Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting...

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About Child’s Play Communications

Child’s Play focuses on products and services for babies, kids, moms and dads – and consumer technology for men and women of all ages and stages of life.

Contact Us

Would you like to increase visibility for your company, create a new corporate image, conduct a successful product launch or generate new life for an existing product or service? If so…


Please contact Child’s Play president:

Stephanie Azzarone
Email: [email protected]
Website: www.childsplaypr.com

Phone: (212) 488-2060 Ext. 11


We’re looking forward to hearing from you!

Child's Play PRFollow

Child's Play PR
23 Dec

Merry Christmas to all, with sincere wishes for a happy and healthy holiday, and a hopeful new year!

21 Dec

Happy Winter Solstice everyone! After today, there will be more light -- something we all need.

9 Nov

#Moms expect to spend about $230 per child this #holiday season. Here's what they'll be shopping for. http://ow.ly/bXg550CfBIq

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