Companies specializing in products for children -- from toys to cribs to entertainment and more -- have counted on an American birth rate that has regularly hit 4 million or so annually since the late 1980s. Their target market was the surest of sure things:...
"One of the worst career mistakes a woman can make is to have children." So began an article in this Sundays New York Times based largely on a recent study by Michelle Budig, a sociology professor at the University of Massachusetts, Amherst. Needless to say, the story caught...
I was pregnant when I founded Child’s Play – at a time when there were no PR firms specializing in moms and moms-to-be. I’ve always felt that becoming a parent was great preparation for running a company. Both demand similar skills: Dealing with a crying...
What are you doing right now? Are you simultaneously sitting at your desk, scrolling through your phone, checking social media, thinking of getting a second cup of coffee, chatting with co-workers and pondering how you’ll ever finish the stack of work in front of you?...
How many times a week do you find yourself looking at your teenage offspring and wondering if they think you’ve planted a money tree in the backyard? As it turns out, teens actually have a pretty big influence on household spending. According to a survey...
Last week, I was honored to speak at M2Moms, the Marketing to Moms Conference in Chicago. Along with meeting a terrific group of women (and a smattering of men) whose companies were interested in learning more about how to market to moms, I had the...
How many times during the day do you stop and think: “I could really use a nap right about now?” Well, if you’re a mom, a study shows you may tend to feel more fatigued during the daily grind than most dads. The American Time...
It’s beginning to look a lot like Christmas…even though we’re still a month away from Halloween. Walk through some larger retail stores in the next few days and there’s a good chance you’ll see holiday ornaments and a few shelves filled with decorations that you wouldn’t...
These days, more often than not, moms have jobs. They have careers. But which jobs produce the happiest moms? According to a feature on Forbes.com, pharmacist, biotech and clerical careers top the list of professions that lead to satisfaction among moms. These findings result from...
Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting...
