Boolean Girl Joins Child’s Play Communications Clients, Expanding Agency’s Family-Tech Practice
NEW YORK CITY, July 12, 2018 – Child’s Play Communications, the award-winning public relations agency specializing in promoting kids’ products and consumer technology, is pleased to announce the addition of Boolean Girl Tech as a client. Boolean Girl is on a mission to address the declining number of women in STEM (Science, Technology, Engineering and Math) fields. Since 2014, the organization has engaged young girls with meaningful, hands-on instruction in computer science, coding and engineering through after-school classes and all-girl summer camps.
Child’s Play will be responsible for managing media relations to launch and support Boolean Box, a build-it-yourself computer kit that encourages kids 8+ to code, build, invent and animate. Boolean Box addresses both coding and engineering, so children can develop software and build electronics projects. Boolean Girl will also exhibit at Child’s Play Communications’ 2018 Kids & Family Expo, the only media event exclusively for tech products designed for children and parents.
The agency launched a family-tech practice several years ago, and has represented an array of companies in that space including littleBits, Primo Toys, Sphero, Bowhead Technology, Pai Technology, Urban Hello, and more. In addition to the Kids & Family Tech Expo, Child’s Play recently launched Seriously STEM, a first-of-its-kind awards program.
“STEM toys that address both coding and engineering like ours, marketed specifically toward young girls, are missing from the marketplace,” said Brian Moran, Boolean Girl co-founder. “Research shows STEM careers will continue to grow in the US and worldwide but if women leave the tech field or are discouraged from exploring it in the first place, the industry will suffer.”
He added, “According to the National Association of Women in Technology, women hold just 26 percent of computing roles, down from 36 percent at its peak in 1991. And Ernst and Young reports that only 11 percent of girls have plans to pursue STEM careers in the future.”
“The dearth of women in STEM is an ongoing concern,” said Stephanie Azzarone, president, Child’s Play Communications. “We think it’s great that Boolean Girl is focusing on this issue and introducing a product specifically designed to help address it.”
Boolean Girl Tech is located in Arlington, VA. Child’s Play Communications is based in New York City.
About Child’s Play Communications
Child’s Play Communications specializes in promoting products and services for kids and parents – and consumer technology — through public relations, social influencers, social media content and events. The agency has successfully launched and supported products from emerging companies and global brands, including Hasbro, Sony, Spin Master, Disney and Warner Bros. It is also the creator of the Kids’ & Family Tech Expo, the first media event exclusively for tech products designed for children and parents, and Seriously STEM, the first awards program exclusively for toys designed to teach Science, Technology, Engineering and Math. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage its target market. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or Instagram.
About Boolean Girl Inc.
Boolean Girl Inc. (the nonprofit arm of Boolean Girl Tech) bridges the STEM education and career gap with a direct focus on empowering girls from an early age. Through a rich and varied set of age-appropriate tools, the Project seeks to inspire girls to harness their creative talents, develop logical thinking and sequencing, and gain confidence in their decision-making skills. By engaging girls during the critical crossover years of 3rd to 8th grades, Boolean Girl Inc. specifically strives to ensure girls remain interested in information technology, ultimately increasing the number of women pursuing technology-based careers. For additional information about Boolean Girl Inc and Boolean Girl Tech, please visit our website, follow us on Facebook, Twitter, and Instagram.